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About us


Designing for a surf chic lifestyle and a necessity for truly classic, well-fitting eco swimwear that is ethically sourced and produced.

Flipflop and treacle was established in 2009 by founder, Jessica Tarr.

The first FFT boutique was launched on the sleepy dive island of Koh Tao on the East coast of Thailand.  Flipflop and treacle is a collection of sustainable, timeless, classic essentials, in long lasting fabrics in colours and cuts that flatter. 

Jessica moved to koh tao in 2001 where she became a scuba diving instructor and developed an obsession for all water sports and a passion for marine life, especially sharks! Now as a master instructor with thousands of dives under her belt, she has put teaching diving on hold and is wholeheartedly committed to protecting our coral reefs and marine life worldwide. 

She is avidly invested in keeping the island she calls home clean with beach clean ups and takes huge measures in her personal life to be as eco friendly as possible, living a plant based diet and minimising use of single use plastic and rubbish. Now it’s time to take it one step further, Flipflop and Treacle’s new collection is an innovative range of one piece dive/surf skins, bikinis and board shorts in a premier swimwear recycled fabric that is made out of ghost fishing nets and plastic bags and bottles that have been collected from the world’s oceans.



Where we started
born in the tropics.
It all began with an obsession for bikinis.
Designing for people who live and work in their swimwear.
We wanted to create swimwear as essential and loved as your favourite pair of jeans or that classic t-shirt!
We started by going back to basics, designing that perfect little black bikini, simplicity at it’s best!

Who we design for-
water sports addicts  / travellers  / fashionistas / the fitness world / people who want to shop responsibly. We also design for small water sports companies and dive schools who require a bespoke branded collection that is aware of it's impact on the planet.
We are designing for a generation who demand quality products, sustainable sourcing and ethical employment.

Who we are-
Our swimwear makes you feel confident and comfortable and feels like a second skin. This is the bikini or pair of boardies that you can splash around in the surf in and be sure that everything will stay in place. It’s the bikini you always look awesome in, the one you reach for every summer, take travelling with you, it’s one of your essentials!

Our cuts-
Our focus is on perfectly cut great basics, classic swimwear with a tailored feel and fitness edge. Over the last 10 years we have perfected and perfected our designs, changing details by the millimetre to achieve what you see today.

Our colours-
black / white / colours we design & patterns we love, inspired mostly by the nature we explore around us.

Our quality-
Our designs have been tested for stretch, hold, comfort and support.
We produce our bikinis using soft nylon / spandex, and we produce locally.
Our boardies are constructed in a variety of durable, quick drying microfibres.

Our production-
designed on the island of Bali, and tested in our tropical waters…….our factory is local and is a small run family and friends business

Our inspiration-
♥︎ Tropical living
♥︎ Clean lines of iconic fashion
♥︎ Exploring / travelling / freedom
♥︎ Fitness & Water sports
♥︎ Scandinavian simplicity
♥︎ “it’s most important to look your best when you are wearing the least”

Why are we different?-
We have a small production of only 50 pieces per design.
Our bikinis are sold in separates so you can mix colours, designs and sizes. We design for real women, we know that some women have large busts and tiny under busts and vice versa, that is why all of our designs are sized by cup size and all of the straps and fastenings are completely adjustable!
All our boardies all have multi-utility pockets and all our pieces are handmade.
We care about the environment, and want to restore and protect our planet….join the fashion revolution!

A Flipflop and Treacle girl is effortless, strong, real and knows what she wants!

Designed and made in Bali.