About us
Sustainable, recycled and regenerated swimwear, born from the want to have long-lasting, classic, functional, well-fitting swimwear, a piece for the minimalist wardrobe, durable and anti-snag for scuba diving and surfing, and ethically sourced and produced. And a clothing and underwear line of organic plant-dyed fabrics in clean simple cuts.
Flipflop and Treacle was established in 2009 by founder, Jessica Tarr, that's me, a PADI Master Scuba Diver Trainer with a bikini obsession.
The first FFT boutique we had was launched on the sleepy dive island of Koh Tao on the East coast of Thailand, a place I still call home. The idea behind Flipflop and Treacle was to make a collection of sustainable, timeless, classic bikini separates, in long lasting fabrics in colours and cuts that flatter.
I moved to Koh Tao in 2001 where I worked as a diving Instructor for 15 years and developed an obsession for all water sports and a passion for marine life, especially sharks! Now 4 years based in Bali and a healthy addiction to surfing, I've seen the sad impact that single use plastic has had on the ocean and after thousands of dives over the last 20 years, I've seen the crazy amounts of damage that the reef and marine life has endured globally. With my brand now, I'm trying to grow awareness and am committed to protecting our coral reefs and marine life worldwide through donating 20,000 rupiah from the sale of every piece of swimwear sold to shark conservation.
I'm avidly invested in keeping as Eco as possible, conducting beach clean ups and take huge measures in my personal life to be as eco friendly as possible, living a plant based diet and minimising use of single use plastic and rubbish.
Flipflop and Treacle’s collections are an innovative range of one piece dive/surf skins, bikinis and rash vests in a premier swimwear recycled fabrics that are made with ECONYL® regenerated yarn from pre and post-consumer waste such as fishing nets and other nylon waste and fabrics made with plastic bottles that have been collected from the world’s oceans. We also make a curated selection of men's boardies from a local recycled microfibre, also made from plastic bottles.
Our flagship store is in Bali, in Canggu (Batu Bolong) where in 2022 we started making custom bikinis for customers, eliminating waste and dead stock, and delivering to our customers exactly what they want.

♥︎ Me and Little Miss Wild ♥︎
Where we started–
born in the tropics.
It all began with an obsession for bikinis.
Designing for people who live and work in their swimwear.
We wanted to create swimwear as essential and loved as your favourite pair of denim cut offs!
We started by going back to basics, designing that perfect little black bikini, simplicity at it’s best!
This has developed into where we are now, where we have 26 women's swimwear designs that you can customise, 3 staple men's board-short cuts in quad stretch recycled microfibre, and an extensive organic, plant-dyed underwear and clothing line, and we are just about to launch our first line of surf boards. Our sister company Callakaii (which we also sell in our boutique), has just launched their recycled silver jewellery range of sea goddess pendents and simple hoop earrings.
Who we design for-
water sports addicts / travellers+explorers and anyone who wants to shop responsibly and ethically. We also design for small water sports companies, dive schools and sustainable brands who require a bespoke branded collection that is aware of it's impact on the planet.
We are designing for a generation who demand quality products, sustainable sourcing and ethical employment.
Who we are-
Our swimwear makes you feel confident and comfortable and feels like a second skin. This is the bikini that you can splash around in the surf in and be sure that everything will stay in place. It’s the bikini you always look awesome in, the one you reach for every summer, take travelling with you, it’s one of your essentials, part of your minimalist wardrobe! Our clothing works chucked over your bikini on the beach or dressed up for an evening out.
Our cuts-
Our swimwear focuses on perfectly cut great basics, classic swimwear with a tailored feel and fitness edge. Over the last 14 years we have perfected and perfected our designs, changing details by the millimetre to achieve what you see today. Our clothing and underwear line focuses on comfort and versatility.
Our colours-
We stock all our swimwear designs in black and nude in store, ready to grab in all of our sizes. We also have a selection on 30+ recycled and regenerated fabrics in colours that we love and patterns we deisgn.....inspired mostly by the nature we explore around us. Our clothing and intimates line is all plant-dyed, so our palette is either the natural colour of the fabric or soft earthy/floral tones.
Our quality-
Our designs have been tested for stretch, hold, comfort and support.
We produce our bikinis using recycled fabrics made with REPREVE or made with ECONYL® regenerated nylon, and our clothing fabric from certified organic brands. We produce locally with our friends in Bali.
Our production-
Designed on the island of Bali, and tested in our tropical waters…….our factory is actually a private house, a family run business of local tailors.
Our inspiration-
♥︎ Tropical living
♥︎ Clean lines of iconic fashion
♥︎ Exploring / travelling / freedom
♥︎ practical cuts for Fitness & Water sports
♥︎ Scandinavian simplicity
♥︎ “it’s most important to look your best when you are wearing the least”
Why are we different?-
We focus on the classics, designs that will never age or go out of fashion. We produce pieces that can be paired with anything and will be a staple in your wardrobe that you can use time after time for years. We have custmomers who are still wearing pieces from our first season that was made 14 years ago.
Our bikinis are sold in separates so you can mix designs and sizes.
We care about the environment, and want to restore and protect our planet.
A Flipflop and Treacle girl is effortless, strong, real and knows what she wants!
Designed and hand made with love in Bali.